Saturday, November 26, 2011

Why You Need To Design Your Web For Both Humans And Spiders

By Albert Wright


A lot of website owners make the appalling and expensive blunder of conducting SEO without first designing their internet websites to get set for SEO. It is like doing fill a kaput bucket with water. The effort is going to be useless.

Web design has been here far longer than search engine optimisation or SEO. It used to be that companies churned out web sites as an additional means to become identified inside the medium called the web. Years later, there had been a wide range of organizations with internet sites produced for them thus resulting in a competition for that one situated first in the search engines like Google and Yahoo. This gave birth to Search engine optimization.

SEO is a game of science, talent, and a dash of magic. It necessitates practical skills to grasp meta tags and codes, to investigate keywords which people use to make a search, and to make the web site rank as per these keywords.

There are two ways to optimize a website. Onsite optimisation refers to designing and developing the web site to be ready for SEO. Offsite optimisation pertains to any or all the work of creating quality backlinks according to content that a website distributes to hundreds, if not thousands, of audiences on the internet.

Web design and development for SEO blends together the elements of a first-rate design and website functionality with its great capability to become crawled and indexed by search engine spiders. The resulting website has the look that attracts human users, at the same time, has the suitable page titles and codes to attract search engine spiders.

Google's principal objective would be to constantly supply relevant and effective information to the users for specific keywords they search. This is the way Google can remain as the favored search engine. If Google returns results that are insignificant, then people will not use Google to search for their needs.

For this reason, a solid website design for SEO needs to be easy for human searchers to understand and navigate, and should supply the data they need instantly and in an easy manner. In most cases, this target for an easy design with rich content ties up effortlessly with a good website design.




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