Tuesday, November 22, 2011

Culturally Relevant Luggage - Ethnotek Creates Bags Using Direct Fabric Trade (TrendHunter.com)

RockstarEthnotek Creates Bags Using Direct Fabric Trade

While so-called “ethnic” and “tribal” prints rule the runways during fashion weeks in New York and now London, Ethnotek showcases another look at cultural appropriation.

Ethnotek creates high-quality bags with substance and meaning. Those behind the brand wish to spread cultural awareness through functional backpacks that embody a sense of relevancy in a world of dilution and ignorance.

The name “Ethnotek” itself is a portmanteau fusing “ethnology” and “technology,” creating an ambitious meaning touching on the anthropological study of cultures, as well as finding practical solutions to contemporary social problems.

Ethnotek’s textiles are sourced from artisans in-person through direct trade fabric. According to their website, Ethnotek “scour

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