Friday, May 13, 2011

How Will Your Celebrate on Mother's Day?

By David Bakshi


Another Mother's Day is here. I belong to the older generation, but with my mother still alive and well, it is again my duty to plan the day. For love and affection, I will be among millions of Canadian celebration with mother. There are also those who are in business, furnishing gifts or services to celebrate Mother's Day and those have their yearly business opportunity they are waiting for. They have an occasion that might make a difference in their bottom line. For many, it is only a chance of business survival, riding on successful Mother's Day. At the April's end, restaurants catering to Mother's Day have already printed and posted their special menu on their Website. Florists in Toronto have already ordered special inventory of flowers and gifts. Restaurants and florists in Toronto are two major business categories in demand for Mother's Day. It is not just in Toronto, but also in all of Canada. Next to Valentine's Day in February, Mother's Day is an important, but a bit smaller event. It is unadventurous in terms of a variety of gifts and celebration. We have different love for our mothers, than a passionate love for our lovers and wives. Wives and lovers are so much more expensive to us, on their Valentine's Day, than mothers on their day. It might be surprising, but it is confirmed the fact of life. Would it imply that mothers mean less to us?

Both days, Valentine's and Mother's Day have a definite impact on our economy. To add to the scale of Mother's Day celebration, we have to mention that gifts-giving to our mothers, starts already early in our childhood. In school years, hand designed gift card by a first grader to his or her mother, might not impact the economy right away. It is only an expression of pure affection for the mother, but it already creates a habit lasting for many years in our lifetime. When we start buying the gifts, we become part of the economy.

A question posed to any florist or restaurateur in Toronto, about which holiday provides most for their business, the answer is undeniably a Valentine's Day. Christmas and Valentine's Day rank on the top, with Mother's Day simply the next. Mother's Day is very important for businesses, but it is next in business impact, to the Valentine's Day. It is not a heart worming news, but for businesses and economy, the love and affection is second rated, behind opportunity to make money. It is noted that business people have also mothers.

Flowers are general way of communication, expressing love, attachment and kindness. Women realize and appreciate it better than men. Floral shop owners in Toronto are best analysts and authority with the art of communication with flowers. We just do not see Mother's Day without any flowers. Where and how do we purchase Mother's day flowers? It most likely depends, if we are delivering them in person, or we need somebody to do it on our behalf. On the streets, we can see many stores selling flowers for moms, since they all moved the flowers on the street. These are established convenience and flowers stores. Flower kiosks on the roadway and major intersections, downtown or suburbs, they are the opportunity vendors. Just for the day event. Some will make big money, but most will be happy to generate minimum wage amount. The competitive pressure is just so big, and they are all exposed to the unknown elements. Nice and sunny day will boost the sale, but rain will kill the business day.

More and more flower buyers for Mothers Day are migrating to the Web. It is special true for the adult population, where you will not have the opportunity to see your mother, on the same day. Buyers are in a hurry, feel the obligation and just want to get it done. Flower delivery services have been with us for longer, than anybody can remember. For past twelve years or so, we have an opportunity to select perfect flowers, card or any extra and do it online. Buying the flowers online for Mother's Day is no longer domain of early adopters, but mainstream purchasing style.

I have purchased flowers online for deliveries in Toronto many times and still purchase flowers for my wife, from the street florist. What I miss is the next step and that is an opportunity to purchase flowers right form my Web phone. Some local floral Web sites can be viewed on my web phone, but they are not designed for completing the purchase online. Some Toronto floral websites have special packages for Mothers Day, with roses always being the most popular selection. It might not be a difficult task, for a florist to create a mobile website that I can view from my iPhone or Blackberry and complete flower purchase right from a mobile device. I can do the banking right from my iPhone today. Hope that an enterprising florist will pick up a challenge for next year.

If I want to take my mother for a lunch or dinner, I should rather make my reservation now. Some popular restaurants in Toronto will be booked solid. Nobody likes to run around, looking for a restaurant with available space. As popular alternatives are neighborhood Chinese Food with delivery. As testimony of the popularity, watch for their menus arriving in your mailbox, just a week before the event. Happy Mother's day for everybody.




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