When starting with any small company, one of the first things that you'll need are business cards. They are the way you can spread the info to friends and family that you have started a new venture and they present all of your new contact information. Many new photographers make the gaffe of going to the local printing shop and getting them to design business cards using one of their standard templates. This is a bad idea.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are a couple of rules you want to follow to be sure you don't mess things up:
- Select the highest quality paper available. This is something you will give out to a possible client, you need to convey the impression of your high standards.
- Select an iconic image. Here is your opportunity to show off your style and have someone carry it around with them, choose an image that really represents you and the message you are trying to get across. Never choose a standard image or logo from a variety of other users designs.
- Make your contact details clear and easily read. Preferably black text on a white background. Include e-mail, mobile telephone and your web address.
- Keep the front page design easy "ideally only 1 image covering the whole card.
Tip: In the UK there's a great internet business card company called moo.com (yes really) "they produce great cards which are ideal for photographers as you may have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to carry around your whole portfolio.
In conclusion, go for the very highest quality and make your images stand out.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are a couple of rules you want to follow to be sure you don't mess things up:
- Select the highest quality paper available. This is something you will give out to a possible client, you need to convey the impression of your high standards.
- Select an iconic image. Here is your opportunity to show off your style and have someone carry it around with them, choose an image that really represents you and the message you are trying to get across. Never choose a standard image or logo from a variety of other users designs.
- Make your contact details clear and easily read. Preferably black text on a white background. Include e-mail, mobile telephone and your web address.
- Keep the front page design easy "ideally only 1 image covering the whole card.
Tip: In the UK there's a great internet business card company called moo.com (yes really) "they produce great cards which are ideal for photographers as you may have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to carry around your whole portfolio.
In conclusion, go for the very highest quality and make your images stand out.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who provide wedding photography Birmingham, London and all over the United Kingdom.
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