Monday, June 20, 2011

Building An Image With Corporate Apparel

By Adriana Noton


Corporate apparel is important because it can help improve an individuals image. In today's society, whether we want to admit it or not, image is everything. People are judged and perceived by the image they project. For example, if a person is dressed messy with wrinkled pants and a shirt, people may perceive them as being lazy. Therefore, building an image is something that individuals must work hard on if they want to succeed.

The way to start building an image is through clothing. What articles of clothing a person wears, and how they wear them, helps build the image that they want others to see. Clothing not only covers a persons body, it tells a lot about them. A persons clothes influences how other people see them. Through clothing, people form opinions of others in terms of social class, occupation, attitude, income, and several other factors.

Therefore, what a person wears can have an impact on people seeing who they are. In the business world, the image that individuals convey through how they dress is one of the factors that determine if they will succeed in their business. The right clothing can help individuals project the image that they want to show colleagues and other people.

Dressing for a certain job can help people project confidence and assertiveness that management looks for. Business attire can help individuals look more professional and show off their personality and character. If an employee looks neat and clean, others will have a good impression about them. Colors and styles are just as important as being neat and clean. Therefore, it is important that a person chooses there clothes wisely.

In the business industry, people must prove that they are hard workers, while looking professional at the same time. Individuals should think about their body type and their style when choosing clothing to wear to work. It is important that the clothes are not too loose or too tight. Neutral colors such as navy or gray are considered to be safe colors, while black shades are too common, but are perfect for formal occasions.

Other companies believe that the better a company understands teamwork, the more successful they will be. Having a sense of family is important to functionality, prosperity, and growth of a business. Therefore, some companies require employees to wear a corporate logo to company pride and also to promote business.

With a failing economy, many corporations are letting employees purchase customized logo shirts, uniforms, or hats instead of buying expensive suits. Other corporations only want employees to dress in business suits. Employees should check with their place of employment to see what is required in the dress code.

Before individuals choose their corporate apparel, it is important that they know the dress code for their specific place of employment. If unsure about the dress code, individuals should review the code to find out what they can and cannot wear. Going against company policy could result in the employee being suspended or even being fired. Individuals must follow dress codes at all times, and dress to impress managers, the audience, and clients at all time.




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1 comment:

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