With the modern political turmoil targeting the tourism sector, Egypt has lined up a range of promotional and branding pursuits to regain its image and boost tourism.
The region will adopt a three-pronged tactic to entice more vacationers - through tour planners, media and airlines. It would also make double its price range on promoting and marketing this yr (its 12 months commences from July) from the existing $400,000, said Adel El Masry, the director of Egypt Tourism Authority in India.
"We will invest a lot more in joint campaigning with tour planners and include a lot more airlines and new locations. Along with this, we will also carry out a sequence of promotional routines, activities, exhibitions and trade programs," he added.
The uprising in the month of January this 12 months had emptied hotels, casinos and bars and noticed a 40 per cent decline in tourist arrivals. The sector's contribution to the (GDP)gross domestic product declined to 11.two per cent this calendar year, from eleven.5 per cent ($ 12.five billion in 2010) previous 12 months.
With the concept, 'Let's visit Egypt- Egypt is safe', the place is selling alone as a safe tourism vacation spot. Of the 14.7 million travelers who visited Egypt last year, about 70 for each cent arrived from Europe and 18 % from Arabian nations. It expects this range to grow to twenty five million by 2020.
Masry said Asian countries, particularly India, was expanding in terms of its outbound tourists. "This calendar year, we would emphasis more on Asian nations."
Indian visitors in Egypt have been increasing at 30 per cent above the last few decades. Previous yr 114,000 Indian people visited Egypt. A whole lot of Indian movies are also becoming shot in Egypt such as Singh is King.
"We are at present in discussion with some of the movie producers to shoot films in Egypt and are in the procedure of assigning yet another brand ambassador for the Indian marketplace," he explained. Bollywood actress Celina Jaitley is now the brand name ambassador for Egypt tourism. If you want to see Celina Jaitley videos then check out here. Alongside with the historical, heritage, and cultural location, Egypt is marketing by itself as a spot for wellness, spiritual, cruise travel and MICE (meeting, incentives, conferencing, and exhibitions).
The region will adopt a three-pronged tactic to entice more vacationers - through tour planners, media and airlines. It would also make double its price range on promoting and marketing this yr (its 12 months commences from July) from the existing $400,000, said Adel El Masry, the director of Egypt Tourism Authority in India.
"We will invest a lot more in joint campaigning with tour planners and include a lot more airlines and new locations. Along with this, we will also carry out a sequence of promotional routines, activities, exhibitions and trade programs," he added.
The uprising in the month of January this 12 months had emptied hotels, casinos and bars and noticed a 40 per cent decline in tourist arrivals. The sector's contribution to the (GDP)gross domestic product declined to 11.two per cent this calendar year, from eleven.5 per cent ($ 12.five billion in 2010) previous 12 months.
With the concept, 'Let's visit Egypt- Egypt is safe', the place is selling alone as a safe tourism vacation spot. Of the 14.7 million travelers who visited Egypt last year, about 70 for each cent arrived from Europe and 18 % from Arabian nations. It expects this range to grow to twenty five million by 2020.
Masry said Asian countries, particularly India, was expanding in terms of its outbound tourists. "This calendar year, we would emphasis more on Asian nations."
Indian visitors in Egypt have been increasing at 30 per cent above the last few decades. Previous yr 114,000 Indian people visited Egypt. A whole lot of Indian movies are also becoming shot in Egypt such as Singh is King.
"We are at present in discussion with some of the movie producers to shoot films in Egypt and are in the procedure of assigning yet another brand ambassador for the Indian marketplace," he explained. Bollywood actress Celina Jaitley is now the brand name ambassador for Egypt tourism. If you want to see Celina Jaitley videos then check out here. Alongside with the historical, heritage, and cultural location, Egypt is marketing by itself as a spot for wellness, spiritual, cruise travel and MICE (meeting, incentives, conferencing, and exhibitions).
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