Often it appears the Internet was made solely for photographers. On a social level it lets us share photos with friends and families, we can get together and talk camera gear and photographic technique, and it helps a lot of us overcome the isolation that frequently goes hand-in-hand with a photography career.
On a pro level, it provides the wherewithal to showcase our work to Clients, access new markets and conduct the entire stock photography sales process without leaving our office. It also offers the means to monitor trends, watch what our peers are doing and see the images our buyers are buying.
And for all that, the unfortunate truth is, for many photographers, the pure volume of information and options becomes more of an impediment than a helping hand. They only have so many hours in a day, and choosing what's worth their attention and what isn't becomes a pain, and as a consequence they have an inclination to brush over the important stuff and get way-laid with the unimportant.
Well if you ever find yourself in that situation, here is a bare-bones list of the 5 essential site types every independent photographer should have bookmarked and may be using regularly.
1. Stock Image Library
Few freelance photographers would not have a stock library presence of some sort, but plenty of part-timers still leave it as something to do later when they are more established, or have more photographs. These days that's just not mandatory and the simplest way tosell photographs online is to start early and add to your stock catalog consistently over time.
Stock photography is a long-term business though, so do take your time and find a library that suits your work and your style. Make sure it leaves you in control of your work and doesn't want you to surrender your rights, or sell your work for peanuts, simply to be involved.
2. Photography Price Calculator
To that end, make sure you bookmark a good online stock photography price calculator. We all used to handle this with hard-copy books, but things move fast nowadays and new kinds of usage appear each week, so a live stock photography price calculator is essential.. Be warned though, most photographers are blown away when they first use these... Just because most photographers seriously undervalue their work.
If you've never looked at a Stock Photograph Price Calculator before, I'd recommend you make a list of 5-10 of your principal markets, and then list two 'average ' uses for each. Then open the calculator and work out a price for each use. Keep it handy and you've got a ready-reference guide if a Client ever places you on the spot, but just as importantly, you'll get a completely new understanding to the value of your photography.
3. Photography Business Reports & Info
If you're ardent -- and you do not mind sitting at a PC all day -- you can subscribe to lots of different newsletters and services to attempt to start current with goings on in the business. Or you'll be able to find a single Photography/Business site that does it all for you.
There are quite a few extremely good websites out there if you go looking. My suggestion is to test them out and follow a few till you find one that does the job right for you, your field of work, your interests, your location etc. The good ones will give you all of the important stuff in a nutshell, then include links for more in-depth info if you need it, so that you can stay up to date and get all of the information you need, without the information overload.
4. Shopping & Auction Websites
It's common knowledge, photographers are gadget-junkies! We are always hunting for that next piece of must-have camera kit that we simply cannot function at our best without. The simple fact we've already functioned quite alright for years without it does not matter... After we know it's out there we simply have to have it. Sound all to familiar?
The flip side is, quite often we have got just as much gear we should really get rid of... once again, if the internet was made for us then I am sure the creators of eBay are either photographers themselves, or they've got a few in the family. So bookmark it and use it. If you've got a cupboard of old camera equipment that's not been used in years get it out and put it up for auction, while it still has some value!
5. Online Photography Community
Pro photography is generally a solo career so the facility to have interaction with your peers online should not be taken lightly. We all see dozens of pictures on any given day, but to be in a position to look at new photographs and discuss them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the internet forums and portal sites now give working photographers to capability to engage with their peers, share ideas and info and truly grow as artists. And if you're not making excellent use of them, you're quite possibly stagnating!
Well that is my top 5 must-bookmark site types. The Net offers us the chance to 'round-out ' our photography businesses in ways in which we never could before, so make sure you are getting maximum value from the time you spend online... And remember all work and no play, leads to a boring photographer!
On a pro level, it provides the wherewithal to showcase our work to Clients, access new markets and conduct the entire stock photography sales process without leaving our office. It also offers the means to monitor trends, watch what our peers are doing and see the images our buyers are buying.
And for all that, the unfortunate truth is, for many photographers, the pure volume of information and options becomes more of an impediment than a helping hand. They only have so many hours in a day, and choosing what's worth their attention and what isn't becomes a pain, and as a consequence they have an inclination to brush over the important stuff and get way-laid with the unimportant.
Well if you ever find yourself in that situation, here is a bare-bones list of the 5 essential site types every independent photographer should have bookmarked and may be using regularly.
1. Stock Image Library
Few freelance photographers would not have a stock library presence of some sort, but plenty of part-timers still leave it as something to do later when they are more established, or have more photographs. These days that's just not mandatory and the simplest way tosell photographs online is to start early and add to your stock catalog consistently over time.
Stock photography is a long-term business though, so do take your time and find a library that suits your work and your style. Make sure it leaves you in control of your work and doesn't want you to surrender your rights, or sell your work for peanuts, simply to be involved.
2. Photography Price Calculator
To that end, make sure you bookmark a good online stock photography price calculator. We all used to handle this with hard-copy books, but things move fast nowadays and new kinds of usage appear each week, so a live stock photography price calculator is essential.. Be warned though, most photographers are blown away when they first use these... Just because most photographers seriously undervalue their work.
If you've never looked at a Stock Photograph Price Calculator before, I'd recommend you make a list of 5-10 of your principal markets, and then list two 'average ' uses for each. Then open the calculator and work out a price for each use. Keep it handy and you've got a ready-reference guide if a Client ever places you on the spot, but just as importantly, you'll get a completely new understanding to the value of your photography.
3. Photography Business Reports & Info
If you're ardent -- and you do not mind sitting at a PC all day -- you can subscribe to lots of different newsletters and services to attempt to start current with goings on in the business. Or you'll be able to find a single Photography/Business site that does it all for you.
There are quite a few extremely good websites out there if you go looking. My suggestion is to test them out and follow a few till you find one that does the job right for you, your field of work, your interests, your location etc. The good ones will give you all of the important stuff in a nutshell, then include links for more in-depth info if you need it, so that you can stay up to date and get all of the information you need, without the information overload.
4. Shopping & Auction Websites
It's common knowledge, photographers are gadget-junkies! We are always hunting for that next piece of must-have camera kit that we simply cannot function at our best without. The simple fact we've already functioned quite alright for years without it does not matter... After we know it's out there we simply have to have it. Sound all to familiar?
The flip side is, quite often we have got just as much gear we should really get rid of... once again, if the internet was made for us then I am sure the creators of eBay are either photographers themselves, or they've got a few in the family. So bookmark it and use it. If you've got a cupboard of old camera equipment that's not been used in years get it out and put it up for auction, while it still has some value!
5. Online Photography Community
Pro photography is generally a solo career so the facility to have interaction with your peers online should not be taken lightly. We all see dozens of pictures on any given day, but to be in a position to look at new photographs and discuss them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the internet forums and portal sites now give working photographers to capability to engage with their peers, share ideas and info and truly grow as artists. And if you're not making excellent use of them, you're quite possibly stagnating!
Well that is my top 5 must-bookmark site types. The Net offers us the chance to 'round-out ' our photography businesses in ways in which we never could before, so make sure you are getting maximum value from the time you spend online... And remember all work and no play, leads to a boring photographer!
About the Author:
Matt Brading is a stock photographer & writer with GlobalEye Digital Stock Photography. For other photography business articles be sure to visit their Sell Stock Photos blog & resources page.
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