Privacy-Pushing Campaigns - The CBS Person of Interest Interactive Billboards are Borderline Creepy (TrendHunter.com)

RookieThe CBS Person of Interest Interactive Billboards are Borderline Creepy

The popularity of interactive billboards continues to rise as CBS launches an interactive promotion campaign to promote its new drama labeled Person of Interest, set to premiere later this fall. The show has been pegged as the network’s next big thing, and with heavy-hitters like J.J. Abrams (Lost) and Jonathan Nolan (Dark Knight) working in the wings, it’s not hard to see why. Hoping that the show will be a home run, CBS has pieced together a revolutionary, and slightly creepy, ad campaign.

The Person of Interest interactive billboards are disguised as mirrors that spring to life when approached by a pedestrian. The billboard notifies the observer that they are indeed a person of interest. The person’s photo is then taken and displayed on the screen along with a phone number and an identification number. The participant is encouraged to text their identification number to the provided contact info. If they comply, they are then given the opportunity to access a classified file and post their photo to Facebook or Twitter. In addition to these privacy-invading billboards, people who have liked the Person of Interest fan page on Facebook can retrieve a personalized dossier that collects your friends specs, photos and posts from within the website.

This campaign may have information-shy citizens running for the hills, but to the average social-media junky these interactive billboards are the very best kind of advertising.

Tweet Published: Sep 14, 11 • References: cbs and online.wsj Must SeeWTFOMGLoLCuteNerdyHot

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Sensitive Speech Signs - The NFS Stuttering Billboards Teach Compassion (TrendHunter.com)

RookieThe NFS Stuttering Billboards Teach Compassion

The Amsterdam-based advertising firm ‘Y&R Not Just Film’ recently released a series of stuttering billboards for the NFS, the Dutch Stuttering Foundation. The billboard’s unique frame was designed by JC Decaux, a UK company specializing in outdoor advertising. These skipping billboards simulate visually the auditory experience of conversing with a person with a speech impediment. The billboard encourages its viewers to cut stutterers a little slack and learn the virtue of patience.

Aside from its intriguing layout and frame, the ad is simple and direct. “Be patient with people who stutter,” the billboard subtly requests in plain black type on a stark white background. The lack of adornment on the billboard increases the potency of the message and does not inhibit the overwhelming visual impact of the piece. With one glance at these stuttering billboards, the viewer can at once understand the frustration associated with the speech impediment while appreciating the downright cleverness of ‘Y&R Not Just Film’ and JC Decaux’s design.

Tweet Published: Sep 8, 11 • References: yrnotjustfilm.nl and creativecriminals Must SeeWTFOMGLoLCuteNerdyHot

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